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Apple debuts iPhone 16 Pro and iPhone 16 Pro Max

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Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring larger display sizes, an all-new Camera Control to quickly access the advanced camera system, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever.

Industry-Leading Performance and Power Efficiency

The new A18 Pro chip is designed with industry-leading compute power to propel graphics-intensive gaming, computational photography features, and Apple Intelligence — ushering in a new era of pro performance. Built with second-generation 3-nanometer technology and featuring a new architecture with smaller, faster transistors, A18 Pro delivers unprecedented efficiency. The new 16-core Neural Engine is faster and more efficient than the previous generation, powering remarkable on-device performance. A 17 percent increase in total system memory bandwidth — the highest ever in iPhone — supports the Neural Engine and benefits the 6-core GPU, which is up to 20 percent faster than the previous generation, delivering stunning visuals for gaming. Hardware-accelerated ray tracing gets up to 2x faster for even more realistic light sources and reflections, and Game Mode in iOS 18 unlocks more consistent frame rates while making AirPods, game controllers, and other wireless accessories incredibly responsive. A new 6-core CPU is the fastest in a smartphone, with two performance cores and four efficiency cores that can run the same workload as the previous generation 15 percent faster while using 20 percent less power. Next-generation ML accelerators are optimized for Apple Intelligence, and save power by handling high-efficiency, high-throughput, and low-latency computations on the CPU without engaging the Neural Engine.

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